CTV & OTT Advertising
Reach Audiences Beyond
The Mobile Screen.
CTV and OTT ads help brands reach people while they watch shows on TVs and other internet-connected devices. We create ad plans for connected TV and streaming platforms. The aim is to get attention, reach the right viewers, and support measurable business outcomes.
We can support brand awareness and audience growth. We can also run campaigns for app installs, more user activity, and conversions. Every campaign is set up around your audience, your region, and what you want to achieve.
Advertising on Connected TV
Connected TV helps brands reach audiences across internet-connected televisions and streaming apps.
We build CTV and OTT campaigns around your target audience, campaign objectives and markets. Using audience data and performance signals, we help deliver video ads to relevant viewers across streaming platforms.
This combines the reach of television with the targeting, optimization and measurement capabilities of digital advertising.
Reach the Right Viewers
Effective CTV and OTT advertising goes beyond reach. It’s about connecting with the right audiences and driving measurable results.
Using audience insights, advanced targeting and campaign data, we reach relevant viewers based on demographics, interests, behaviours, location and content context.
Through real-time monitoring and continuous optimization, we refine targeting, placements, creatives and media spend to improve campaign performance and achieve your business objectives.
Built Around Your Goal
CTV and OTT campaigns can support different parts of the customer journey.
Whether your goal is to build brand awareness, reach new audiences, promote an app, drive website traffic, or support conversions, CTV and OTT campaigns can be structured around your objectives.
CTV can also work alongside other digital campaigns, helping brands maintain a consistent presence across multiple channels.
WHAT DO WE DO?
We define your audience, market, campaign objective, budget, and key performance goals.
UNDERSTAND
TARGET
Relevant audience and contextual signals are used to identify potential viewers and suitable CTV or OTT environments.
Campaigns are launched using suitable video creatives, placements, and connected TV or streaming inventory.
LAUNCH
OPTIMISE
We monitor campaign performance and refine audiences, placements, creatives, frequency, and budgets.
Strong-performing campaigns can be expanded to reach more relevant viewers while maintaining focus on campaign efficiency.
SCALE
UNDERSTAND
We define your audience, market, campaign objective, budget, and key performance goals.
TARGET
Relevant audience and contextual signals are used to identify potential viewers and suitable CTV or OTT environments.
LAUNCH
Campaigns are launched using suitable video creatives, placements, and connected TV or streaming inventory.
OPTIMISE
We monitor campaign performance and refine audiences, placements, creatives, frequency, and budgets.
SCALE
Strong-performing campaigns can be expanded to reach more relevant viewers while maintaining focus on campaign efficiency.
CONNECTED TO MOBILE GROWTH
CTV and OTT advertising can also support a wider mobile advertising strategy.
For app-focused campaigns, CTV can help introduce an app or service to new audiences, while user acquisition, programmatic advertising, retargeting, and conversion campaigns can support users across other digital touchpoints.
This creates a connected approach where CTV is not treated as a standalone awareness channel, but as part of a broader strategy to move audiences from awareness toward meaningful actions.
WHY APPTRIBUTE
Premium Streaming Inventory
Access quality CTV and OTT placements across streaming environments to connect your brand with engaged audiences.
Precision Targeting
Use audience data and targeting signals to reach relevant viewers across connected TV and streaming platforms.
Programmatic Media Buying
Leverage DSPs and automated media buying to activate video campaigns across available inventory.
Cross-Device Performance
Extend campaign reach beyond the TV screen by connecting CTV and OTT exposure with mobile advertising and measurable user acquisition opportunities.
Reach More Relevant Viewers
Looking to reach your audience through CTV and OTT advertising?
Frequently Asked Questions
What is CTV advertising?
CTV ads are video ads shown on internet-connected TVs and similar connected TV devices.