PROVEN RESULTS
REAL GROWTH
Explore case studies and insights that show how datadriven strategies turn campaigns into measurable success
Careem, the everything app for the Greater Middle East, provides ride-hailing, food delivery, digital payments, and mobility services.
OBJECTIVE
Drive 1.7K+ first transactions while achieving a strong 15%+ install-to-transaction conversion rate, with a focus on acquiring high-intent users across key markets.
APPROACH
Executed city-focused, performance-driven campaigns with optimized audience targeting, media buying, and continuous campaign refinement to maximize installs, first transactions, and long-term user value.
RESULTS
Generated 65K+ app installs and 12.8K+ first transactions, maintaining a 15%+ conversion rate while achieving 30% user retention, significantly surpassing the initial acquisition target.
First Abu Dhabi Bank (FAB) delivers seamless, secure digital banking services and tailored financial solutions across the region.
OBJECTIVE
Drive brand awareness, app installs, and high-value user actions, with a strong focus on acquiring quality users and increasing conversions across key banking products.
APPROACH
Executed multi-format, performance-driven campaigns supported by precise audience targeting and targeted fraud-control measures to improve traffic quality, campaign efficiency, and overall conversion performance.
RESULTS
Generated 50K+ qualified leads, drove 20K+ new account openings, and secured 8K+ credit card approvals, while achieving a strong 12–15% conversion rate and maintaining a 12% fraud rate.
PIK offers an instant quick-commerce shopping experience connecting users to essential goods and top local brands in record time.
OBJECTIVE
Increase overall order volume while consistently meeting CPO targets, with a focus on improving acquisition efficiency, conversion performance, and sustainable campaign growth.
APPROACH
Optimized media buying, audience targeting, and retargeting strategies, supported by continuous creative testing and performance analysis to identify high-performing audiences and drive more efficient conversions.
RESULTS
Delivered 12K+ orders, consistently achieved the target CPO, increased the conversion rate by 23%, and maintained strong week-on-week growth throughout the campaign.
Yango Play combines video streaming, music listening, and mini-games into a single AI-powered entertainment super app.
OBJECTIVE
Increase app installs and paid subscriptions by attracting high-intent users, improving conversion efficiency, and building stronger long-term engagement with the platform.
APPROACH
Leveraged programmatic advertising, SDK-driven campaigns, and dynamic creatives to reach relevant audiences, optimize acquisition performance, and move users effectively from install to subscription.
RESULTS
Achieved a 40% increase in app installs, improved install-to-subscription conversion by 30%, and delivered a 25% increase in 60-day user retention, demonstrating stronger acquisition quality and sustained engagement.
Shahid is the leading Arabic streaming platform, offering a premium library of Arabic movies, series, live TV, and exclusive original content.
OBJECTIVE
Strengthen Shahid’s presence across Arabic-speaking audiences, both regionally and globally, while driving sustainable subscriber growth and maximizing return on advertising investment.
APPROACH
Combined user acquisition, precision retargeting, programmatic media, and CTV to acquire new high-intent users and re-engage existing users who had not completed their subscription journey.
RESULTS
Successfully re-engaged 50K+ users globally while consistently acquiring 10K+ new users every month, strengthening Shahid’s international reach and driving measurable, sustainable growth.
Vision Bank provides tailored, innovative digital banking solutions designed to meet the financial needs of high-value consumers.
OBJECTIVE
Acquire high-value users earning SAR 15K+ monthly, with a target mix of 70% Saudi nationals and 30% expats.
APPROACH
Implemented a full-funnel strategy focused beyond installs, optimizing for meaningful banking actions and higher-intent users.
RESULTS
Generated 1,500+ qualified users through a mix of programmatic acquisition and premium CTV, driving targeted reach and measurable growth.
STARZPLAY is a premier subscription video-on-demand service providing Hollywood and Arabic movies, TV shows, documentaries, and live sports across MENA.
OBJECTIVE
Expand STARZPLAY’s user base across UAE and Saudi Arabia, while driving growth across wider MENA markets.
APPROACH
Built a content-led, data-driven strategy, using A/B testing across markets, audiences, and titles to identify high-performing content and optimize targeting, creatives, and media allocation.
RESULTS
Expanded into new MENA markets, consistently driving 3,000+ new users monthly while improving subscriber acquisition across Arabic and English-speaking audiences.